What’s customer experience got to do with inbound marketing?

If you look at the standard models for inbound marketing, customer experience does not really feature. Scratch the surface and it quickly become evident that customer experience is a critical success factor for an inbound approach. So what’s customer experience to do with inbound marketing?

If we analyse the stages of inbound marketing; from attract to convert, close to delight all rely on the customer journey being as smooth as the brand can make it.